Chasing Mén

The Gist: A landmark collaboration to transform an ambitious artistic vision—photographing nearly 2,000 of Singapore's unique doors—into a singular, large-scale digital masterpiece. As co-creators, we managed the project's end-to-end execution.

‍What We Did: From concept to creation, we built the project's entire strategic and artistic foundation. We developed the name ('chasing mén'), brand identity, and go-to-market strategy for a high-value NFT launch. We designed the digital gallery, crafted the narrative, and managed the monumental on-the-ground execution: photographing, editing, and arranging all 1,965 doors into a final, cohesive digital mosaic.