Soil & Soul

The Gist: A founder sourcing artisanal goods from Japan and Canada had exceptional products but no brand or digital presence. We served as his foundational partner, building his entire brand from the ground up and transforming his passion project into a viable business.

‍What We Did: We led a comprehensive branding process, guiding the client to an evocative brand name and developing a full brand identity. We built his digital footprint from zero, launching and managing an Instagram account focused on producer stories that drove direct sales. To enable growth, we designed promotional materials for major industry events, turning a business run via WhatsApp into a recognised brand with a growing community.