Google’s Bard vs. ChatGPT: How Your Business Can Benefit


In recent years, Artificial Intelligence (AI) has made remarkable strides in its ability to interact with humans through language. Large language models like Google's Bard and OpenAI's ChatGPT are revolutionising the way businesses interact with customers, create content, and conduct research. In this article, we compare Bard and ChatGPT to explore how your business can reap the benefits of AI for customer service, marketing, sales, content creation, research, productivity, and innovation.

The Differences Between ChatGPT and Bard

a close up of a computer screen with a purple background
Photo by Jonathan Kemper on Unsplash

ChatGPT and Bard are both language models developed by OpenAI and Google, respectively, with the goal of generating human-like text. While they share similarities in their underlying transformer architecture and natural language processing capabilities, there are notable differences between the two models.

ChatGPT, based on the GPT-3.5 architecture, is known for its large-scale training and general language understanding, making it well-suited for conversational tasks and providing detailed responses to a wide range of queries. Bard,  on the other hand, emphasises text generation and summarization tasks, focusing on creating coherent and concise summaries from given inputs. 

Bard incorporates techniques such as denoising auto-encoding and sequence-to-sequence learning, enabling it to excel in tasks like text generation, language translation, and text summarization. Ultimately, the choice between ChatGPT and Google's Bard depends on the specific use case and requirements of the task at hand. It is also important to note that Bard has added the benefit of access to Google’s database, meaning up to date information, whereas ChatGPT is unable to answer certain questions regarding recent events. 

However, it should also be noted that ChatGPT has had more “training” and usage for a while now, whereas Google’s Bard is currently in the developmental/experimental stage. So, how can Bard or ChatGPT benefit your business?

Customer Service

man in grey crew-neck t-shirt smiling to woman on counter
Photo by Clay Banks on Unsplash

Customer service is an essential aspect of any business. With the help of AI chatbots like Bard, businesses can provide 24/7 customer service, ensuring customers can have their queries answered at any time of day. These chatbots can quickly provide answers to frequently asked questions, freeing up customer service representatives to deal with more complex inquiries. 

Additionally, chatbots can provide personalised recommendations based on a customer's previous interactions with the business, creating a more tailored customer experience.

Marketing and Sales

person writing on white paper
Photo by Melanie Deziel on Unsplash

AI chatbots can also be used for marketing and sales purposes. They can engage with customers, provide recommendations based on customer preferences, and even help customers place orders. Moreover, chatbots can collect valuable data about customer behaviour and preferences, allowing businesses to create targeted marketing campaigns and identify new sales opportunities.

Content Creation

person holding ballpoint pen writing on notebook
Photo by Thought Catalog on Unsplash

Content creation is another area where AI chatbots can be of great benefit to businesses. Large language models like Google's Bard and ChatGPT can create high-quality content in a matter of seconds. 

This content can range from product descriptions and social media posts to blog articles and even e-books. The use of AI chatbots can save businesses time and money, as they can generate a significant amount of content quickly and with minimal human input. You can quickly research a range of topics you’d otherwise be spending hours browsing through Google for.


person using MacBook Pro
Photo by Glenn Carstens-Peters on Unsplash

AI chatbots can also be used for research purposes. They can quickly and efficiently search through large amounts of data, identify patterns, and extract relevant information. 

This is particularly useful for businesses that rely on data-driven decision-making. AI chatbots can help businesses collect and analyse data on customer behaviour, industry trends, and competitor activities, providing valuable insights to inform business strategies.


black laptop computer on brown wooden table
Photo by Remy_Loz on Unsplash

AI chatbots can also boost productivity within a business. They can automate repetitive tasks, freeing up human employees to focus on more complex and strategic tasks. 

For example, chatbots can automate email responses, scheduling appointments, and even data entry. This automation can save businesses time and money, allowing them to allocate their resources more efficiently.


low angle photography of drop lights
Photo by Skye Studios on Unsplash

Finally, using AI chatbots can drive innovation within a business. By automating routine tasks and providing valuable insights, businesses can focus on developing new products and services, exploring new markets, and finding more efficient ways of doing things. 

AI chatbots can also help businesses experiment with new ideas and test new hypotheses, allowing them to identify new opportunities and stay ahead of the competition.

In conclusion, AI chatbots like Google's Bard and ChatGPT offer a range of benefits for businesses across different sectors. From customer service and marketing to research and innovation, these large language models can help businesses improve efficiency, productivity, and customer experience. As AI technology continues to develop, it's likely that we will see even more advanced chatbots that can perform more complex tasks and provide even more significant benefits to businesses. Investing in AI chatbots can be an excellent way for businesses to future-proof themselves and stay ahead of the curve.

Back to Blog
Latest Posts