E-commerce is one of the most important aspects of conducting online business, and it continues to grow in popularity. More and more people are shopping online for everything from groceries to clothes to electronics. Without an online store, you might miss out on a large portion of the market.
To have a successful online store, you’ll need to drive traffic to it. Although there are many ways to do this – and the methods you use will depend on your budget and your target market – here are a few simple tips for scaling your e-commerce business’s growth and online presence.
Improve your website’s ranking in search engine results pages (SERPs) with relevant keywords. Google's PageRank algorithm allows for certain pages to be ranked above others, meaning, with the right combination of keywords, you can get your pages boosted higher up on Google, resulting in more exposure.
This will help potential customers find your store when they search for products or services that you offer. There are also many SEO tools out there you can explore to help you.
Content marketing involves creating and sharing relevant content with your target audience. It can be used to promote your brand, products, or services. Creating and promoting high-quality content – like blog posts, infographics, ebooks, and more – can better engage your audiences and provide them with relevant information regarding your product or services. To start, here’s a guide on how to approach content creation.
Like content marketing, email marketing involves sending newsletters or promotional emails to a list of subscribers within your target audience. Email marketing is a great way to keep your customers up-to-date on what is happening with your store, inform customers about your products or services, remind potential customers to check out their shopping carts, and even promote sales or special offers. When done right, email marketing can serve as a great way to retain and attract customers.
In this day and age, social media promotion is almost unavoidable. With many social media platforms to choose from, including Facebook, Instagram, and TikTok, businesses should seek to benefit from the abundance of users that use these platforms daily to increase brand awareness and reach a much larger audience. The best part of it all? Posting on social media is free of charge, and your brand’s appearance and image are for you to construct, so get creative with it and don’t be afraid to experiment to discover what works best for your brand.
Paid advertising is a type of marketing that involves paying for ads that promote your business. Paid advertising platforms, such as Google AdWords or Facebook Ads, can be used for promotion to a broader audience and generate traffic to your online store – as it successfully pushes your product to the surface. Ensure your ad content is as captivating and engaging as possible to keep users attracted and interested.
Affiliate marketing involves partnering with other websites or influencers to promote your business through their social media channels or websites allowing your business to tap into their existing audience. With that, affiliate marketing can be a great way to reach a specific targeted audience group, as you can choose to get affiliated with creators or individuals who are known in your business’s niche and leverage their audience.
Shopify is one of the most popular e-commerce platforms on the market, and it is an excellent option for businesses of all sizes. Amongst many reasons, Shopify is easy to use, and has a wide range of features. It is also very affordable and you can start using Shopify for as little as $9 per month – with no transaction fees. Shopify is also a good choice if you are looking for a platform that can help scale your business. As your business grows, you can upgrade to a higher-priced plan that includes more features and resources.
If you aren’t already on board with e-commerce, a great tool to get you started is Webflow. Their simple and visual design process allows anyone – with or without technical experience – to develop a sleek and professional website, granting you the ability to collaborate seamlessly and flexibly.
There are many ways to drive traffic to an online store, and especially with the advancements and increased availability of innovative technology, it's easier than ever to utilise these tools to your advantage. No matter your budget, there are many ways to reach your target market and grow your customer base at any level. The most crucial thing is that you start today and keep moving forward. INTERLUNAR can provide guidance and discovery for businesses of all sizes navigating the digital landscape, get in touch and ask away.