Artificial Intelligence (AI) has been making significant advancements in recent years, and one of the most exciting developments is the creation of DALL-E. Developed by OpenAI, DALL-E is a ground-breaking AI language model capable of generating high-quality images from textual descriptions. This technology has the potential to revolutionize industries such as advertising, e-commerce, and graphic design. Today, we explore what exactly is DALL – E, and the ways in which it is revolutionising our industries.
DALL-E is an artificial intelligence language model that can generate high-quality images from textual descriptions. The name "DALL-E" is a combination of the artist Salvador Dali and the character Eve from the movie WALL-E, bringing technology together with art and art history in the most creative way.
DALL-E essentially is a deep learning model that functions on “prompts”. Like most other AI technology – ChatGPT for instance, DALL-E relies on efficiently engineered prompts to generate images from its databases – which is pretty much the entire internet.
Whilst there are some concerns brought up by creatives regarding copyrights and ethical concerns of this software, DALL-E might just have its finger on something that could change industries in ways such particularly with content creation.
What makes DALL-E unique is that it can create images of objects and scenes that don't exist in the real world, by combining various features and concepts described in the input text. For example, if you give DALL-E a text prompt like "an armchair in the shape of an avocado," it will generate an image of exactly that. You can even proceed to further narrow down and add or tweak your prompt according to what image in particular you’re looking to generate.
With that, the e-commerce industry for example, could use DALL-E to create images of products that don't actually exist, allowing them to showcase a wider range of options to customers. This not only saves money – no need for physical sampling – but also time and effort, so business owners are able to quickly draft and obtain feedback from consumers first, before investing into manufacturing.
Graphic designers and advertisers could also use DALL-E to quickly generate high-quality visuals to accompany their campaigns. Although DALL-E’s images are not allowed to be used for commercial reasons – yet? – it could certainly help in areas such as drafting or ideation – where a lot of time and effort from creatives usually go into creating drafts that may or may not be rejected in the beginning.
DALL-E has the potential to transform several industries by offering a new way of creating high-quality visuals. Here are some of those examples;
1. Advertising
DALL-E can be used to create visually stunning and attention-grabbing images that can help attract customers Think; images for posters, email marketing images, digital product design prototypes and so on. Advertisers and marketers can use this technology to reduce time wastage and boost efficiencies, as they are now able to focus their time on other areas – instead of drafting.
2. E-commerce
DALL-E can be used to create images of products for catalogues, allowing online retailers to display their entire inventory to potential buyers, even if some products are still in development. This can help increase exposure and essentially speed up the marketing process, as more consumers would have seen and known about the product before its official launch. Consumers are also given the added advantage of being able to pre-determine their interest in a product before purchasing.
3. Graphic Design
DALL-E can generate high quality visuals, almost as if taken by a professional photographer. For artists, this means reduced time and effort spent specifically on creating drafts for clients. The images can also be used for inspiration, as almost anything can be prompted – really bringing any imagination straight to reality.
It is to be noted however, that DALL-E is still in its research phase and not yet widely available for commercial use – and probably for a good reason. While DALL-E is an impressive achievement, it also raises important questions about the ethical and societal implications of AI and its applications. In this context, it is important to understand the capabilities and limitations of this technology to ensure its responsible and beneficial use.
Our team here at INTERLUNAR always keeps up to date with the latest technology and innovations. Check out our Zine for a deeper dive into some of the best innovations and creatives as of late.
