What Gamification Is and How It’s Impacting Our Industries


Gamification has become increasingly popular and is impacting many industries ever since the rise of the metaverse, amongst other new technologies. Don’t worry if you haven’t heard of it just yet because we will tell you everything we know about gamification and how it’s changing our industries. There are many benefits of gamification, and applying it to your business can make all the difference.

What is Gamification?

two people playing Sony PS4 game console
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Gamification is the application of game design elements and mechanics in a non-gaming context. It is a way of motivating and engaging people to take certain actions by making them feel like they are playing a game. This technique involves adding elements such as points, badges, leaderboards, and other game-like features to non-gaming contexts such as education, fitness, and work. The goal is to make these activities more engaging and enjoyable, thus encouraging progress and involvement.

Gamification Examples

white red yellow and blue game board
Photo by Folu Eludire on Unsplash

There are many examples of gamification in various industries. 

One of the most popular examples is the fitness industry. Many fitness apps such as Fitbit and MyFitnessPal use gamification techniques to encourage people to exercise more. They offer rewards such as badges, points, and challenges for achieving certain goals such as walking a certain number of steps per day or burning a specific number of calories.

Another industry that has adopted gamification is education. Many educational institutions are now using gamification to make learning more engaging and enjoyable. One example is Duolingo, a language learning app that uses game-like features to teach people new languages. It offers rewards such as badges and points for completing lessons and achieving language proficiency.

Life Gamification: 

A term that has been circulating around the space is life gamification. Life gamification basically applies to personal development and self-improvement. It involves turning one's life goals into a game, and allows individuals to track their progress, set milestones, and earn rewards for achieving their goals. Life gamification apps such as SuperBetter and LifeRPG have gained popularity in recent years.

Benefits of Gamification

red Sony PS DualShock 4
Photo by Nadine Shaabana on Unsplash

Gamification offers many benefits to businesses and individuals. It can increase user engagement and retention, improve productivity, and enhance learning outcomes. By adding game-like features to non-gaming contexts, businesses can create a more enjoyable and rewarding experience for their users. This, in turn, can increase user loyalty and drive sales.

Gamification Tools and Apps

red white yellow and blue plastic dice
Photo by Andrey Metelev on Unsplash

Now, with that, how exactly can you apply gamification to your business? There are actually many gamification tools and apps available that businesses can use to enhance user engagement and increase productivity. One popular tool is Bunchball, which offers a platform for adding gamification elements to websites and apps. It allows businesses to create customised challenges and rewards for their users.

Gamification is a powerful technique that is revolutionising many industries. As gamification continues to evolve, we can expect to see more industries adopt this technique to enhance their products and services. Wanting to incorporate gamification into your business but not know where to start? Fret not, reach out to our team over at INTERLUNAR for an e-coffee and exploration into how you can step up your game for your business. 

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